Molson Coors Add AR Fun To Their Keystone Light Cans

Molson Coors Add AR Fun To Their Keystone Light Cans
September 13, 2020

Keystone Light is taking its annual Big Game Hunt to the next level with a brand-new mobile Augmented Reality experience.


Lucky Keystone Light drinkers who find a rare, orange can will be able to unlock four AR animals: an elk, a duck, a boar, and a buck. Once unlocked, users can take photos and videos with the rare animals, share them on social media and keep tabs on all the animals they have collected in their own personal Trophy Room.

“We wanted to celebrate our annual Big Game Hunt program and give consumers a different experience they can enjoy from their homes,” said Justine Stauffer, marketing director of economy brands. “We are thrilled to partner with Futureman Digital to bring The Hunt and its four new animals to life for our fans with this Augmented Reality experience.”


Here’s how the Augmented Reality experience works:

- Step 1. Find the elusive, orange can: consumers can find an orange Keystone Light can available in a variety of Big Game Hunt packages.

- Step 2. Scan the QR code on the can: consumers will simply open the camera app on their phone, hover over the QR code located on the can, and click the - notification tab to launch their browser.

- Step 3. Unlock an AR experience: consumers will follow the prompts on their screen to come face to face with one of four unique AR animalsThe promotion runs through October 31. Consumers can participate by purchasing Big Game Hunt packages for their chance to find a rare, orange can. Must be 21+ to participate, void where prohibited.

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